2024 feels like the year confidence returned to the media M&A market. After a period of subdued growth, we’re seeing a real shift in investor sentiment, with private equity leading the charge and early signs of a resurgence in capital market activity.
Data, AI, and social commerce are adding new dimensions to the market, creating fresh opportunities across industries and geographies. At the heart of this transformation, the US is solidifying its role as both a major acquirer and a sought-after target, connected to 41% of global deals, while Europe – particularly France, the UK, and Spain – remains a key player in the deal landscape. Beyond the Western World, Africa is emerging as an exciting market to watch, with its vast population and rapidly developing economies signalling a marked rise in interest from investors. While the base remains low today, the region holds immense long-term potential, and we are beginning to see increasing activity in key markets.
Data, AI, and social commerce are adding new dimensions to the market, creating fresh opportunities across industries and geographies. At the heart of this transformation, the US is solidifying its role as both a major acquirer and a sought-after target, connected to 41% of global deals, while Europe – particularly France, the UK, and Spain – remains a key player in the deal landscape. Beyond the Western World, Africa is emerging as an exciting market to watch, with its vast population and rapidly developing economies signalling a marked rise in interest from investors. While the base remains low today, the region holds immense long-term potential, and we are beginning to see increasing activity in key markets.